VeggieRx is a free produce prescription program that helps people use food as a tool for better health. Through referrals from healthcare providers, individuals experiencing food insecurity and living with a diet-modifiable health conditions receive weekly "doses" of fresh fruits and vegetables, along with nutrition education to support lasting change. By increasing access to healthy food, VeggieRx works to reduce food insecurity and support improved health outcomes across our community.
How it works:
When a new VeggieRx session opens, HDFFA contacts individuals who have been referred by their healthcare provider to confirm eligibility and complete a short enrollment survey. Once enrolled, participants receive weekly fresh produce and nutrition education for the length of the session, making healthy food a consistent part of everyday life.
VeggieRx is offered in two models, depending on location:
Farmers Market Model: Participants shop weekly for fresh fruits and vegetables at eligible farmers market vendors using their VeggieRx benefits.
Home Delivery Model: Eligible participants within a set delivery radius receive a weekly box of fresh produce delivered to their home. Pick-up options are available for those outside the delivery area or who prefer not to receive home delivery. (Home delivery is available in select locations.)
Eligibility for Enrollment
VeggieRx is designed for adults who are working to manage diet-related health conditions and could benefit from greater access to fresh food. To enroll, participants must:
Have a recent referral from a healthcare provider (within the last six months).
Be 18 years of age or older.
Experience food insecurity.
Manage an eligible diet-related condition, such as diabetes, pre-diabetes, or hypertension.
Since 2018…
$339,150
Invested in fresh produce from local farms and farmers markets.
60%
Participants reported decreased food insecurity measures on average.
1,400+
Individuals reached.
Contact:
Providers: Please contact us at veggierx@hdffa.org if you are interested in becoming a referring partner.
Current Participants: Please contact us at veggierx@hdffa.org if you have any questions.
Prospective Participants: Please reach out to your medical provider for a referral if you are interested in enrolling in the program.
Funders and Partners
Thank you to the supporters of VeggieRx
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Privacy Policy
Effective: April 14, 2025
About Us
“We”, “us” or “our” means High Desert Food & Farm Alliance, with its principal place of business located at PO Box 1782 Bend OR US 97709-1782.
About This Privacy Policy
Your privacy is important to us, so we’ve developed this Privacy Policy, which explains how we collect, use, and disclose your personal information. We collect personal information when you use our website(s), mobile apps, and other online and offline products, services and experiences (collectively, the “Services”). Please take a moment to read through this Policy in its entirety.
If you have any questions, concerns or complaints regarding this Privacy Policy or how we use your personal information please contact us via e-mail at veggierx@hdffa.org.
What Personal Information We Collect and How We Collect It?
We collect personal information that you provide directly to us:
Contact information. If you sign up to receive our newsletter, emails, or text messages from us, we will collect your name, email address, mailing address, phone number, and any other information needed to contact you about the Services.
Payment information. To order products or services through the Services, you will need to provide us with payment information (like your bank account or credit card information). Please note that your financial information is collected and stored by a third party payment processing company. Use and storage of that information is governed by the third party payment processor’s applicable privacy policy.
Survey information. You may provide us with other personal information when you fill in a form, respond to our surveys or questionnaires, provide us with feedback, participate in promotions, or use other features of the Services.
How We Use Your Personal Information?
We use the personal information we collect for the following reasons:
To send you our newsletter, or other information or marketing about our Services that you think may be of interest to you.
To reply to your questions, inquiries, or customer service requests or to send you notices, updates, security alerts, or support and administrative messages.
To provide you with information about the Services that you request from us or which we feel may interest you.
To monitor and analyze trends, usage and activities in connection with our Services and to improve the Services.
To facilitate contests, sweepstakes and promotions, and to process entries and provide prizes and rewards.
To detect, investigate and prevent fraudulent transactions and other illegal activities on the Services and to protect the rights and property of us and our customers.
To carry out our obligations arising from any contracts entered into between you and us, including for billing and collection.
How We Share Your Personal Information?
We may share your personal information in the following ways:
With vendors, consultants, and other service providers who process your personal information on our behalf when they provide services to us, for example data analytics, research, marketing and financial services.
In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company.
We may be legally required to disclose or share your personal information without your consent in some circumstances, for example to comply with a court order or law enforcement. In such circumstances, we will only disclose your personal data if we have a good-faith belief that such sharing is required under applicable legal obligations.
Your Marketing Choices
When you sign up for a promotion like a sweepstakes, or subscribe to our newsletter or marketing/promotional messages, we use your personal information to help us decide which products, services and offers may be of interest to you.
We will send marketing messages to you if you have asked us to send you information, bought goods or services from us, or if you provided us with your details when you entered a competition or registered for a promotion. If you opt out of receiving marketing messages, we may still send you non-promotional emails. We will ask for your consent before we share your personal information with any third party for their direct marketing purposes.
You may unsubscribe from marketing messages through a link we include on messages we send you. You can also ask us to stop sending you marketing messages at any time by contacting us at: veggierx@hdffa.org.
Retention of Your Data and Deletion
Your personal information will not be kept longer than is necessary for the specific purpose for which it was collected.
When we decide how long we will keep your information we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure, why we need it, and any relevant legal requirements (such as legal retention and destruction periods).
The foregoing will, however, not prevent us from retaining any personal information if it is necessary to comply with our legal obligations, in order to file a legal claim or defend ourselves against a legal claim, or for evidential purposes.
International Transfers
We will ensure that any transfer of personal information to countries outside of the United States will take place pursuant to the appropriate safeguards.
Changes to This Privacy Policy
From time to time, we have the right to modify this Privacy Policy. We’re likely to update this Privacy Policy in the future and when we make changes. Please come back and check this page from time to time for the latest information on our privacy practices.
Mobile opt in data will not be shared with third parties
Contact Us
If you have questions or concerns about the information in this Privacy Policy, our handling of your personal information, or your choices and rights regarding such use, please do not hesitate to contact us at:
High Desert Food & Farm Alliance
PO Box 1782 Bend OR US 97709-1782
veggierx@hdffa.org
CONTACT INFO
Email: info@hdffa.org
PH: 541-390-3572LOCATION
20780 NE High Desert Ln #1,
Bend, OR 97701MAIL
Box 1782
Bend, OR 97709Employment Opportunities
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Text Messaging Terms & Conditions (SMS Consent)
By completing the VeggieRx enrollment survey, you may choose to opt in to receive text messages from HDFFA. These messages may include program updates, reminders, event information, and other relevant communications related to your participation.
Your consent to receive text messages is entirely voluntary. You can choose to opt in or opt out at the time of enrollment and may change your preference at any time.
If you opt in, you agree to receive recurring messages from HDFFA. Message frequency may vary. Standard message and data rates may apply depending on your mobile carrier and plan.
You may opt out of receiving text messages at any time by replying “STOP” to any message. For assistance, contact us at veggierx@hdffa.org.
We respect your privacy. Your information will be used in accordance with our Privacy Policy and will not be sold or shared with third parties for marketing purposes without your consent.