Social Media and Marketing Strategies for Farmers and Ranchers (Session 1)

This three-part series will provide you with tactics and strategies to market your farm or ranch operation with an emphasis on social media, web presence, and email to communicate directly with your ideal audience.

Register here: hdffa.org/smtraining

Session overview (please plan to attend all three sessions):

Workshop 1 (April 7th from 6:30-8pm): Social Media Basics

• Social Media Basics
• Facebook basics
• Instagram
• Hashtags & Engagement
• Using HDFFA + other community supporters to leverage your social media reach
• Resources or Freebies for Social Media

Workshop 2 (April 14th from 6:30-8pm): Understanding Your Brand and Audience

• Honing in and finding your ICA (Ideal Client and Audience)
• Branding/Personal Branding
• All about your website
• Content development
• SEO Basics
• Resources or Freebies for Audience, Branding, Content and SEO

Workshop 3: (4/21-6:30-8pm): Reaching your Audience

• Intro to email & email checklists
• Email Basics
• Video Basics
• Social proof, testimonials
• Developing a simple social media plan
• Resources or Freebies for Email and Video