Farming During COVID: Marketing (CAFF/EcoFarm)

You can find the full recording of the webinar here. 

Speakers:

• Chanowk Yisrael of Yisrael Family Urban Farm, moderator

• Cole Mazariegos-Anastassiou, Verónica Mazariegos-Anastassiou, & Cristóbal Cruz Hernández from Brisa de Año Ranch in Pescadero, CA

• Sarah Silva from Green Star Farm in Sebastopol, CA (sarah@greenstarfarm.com)

• Ben Thomas and Evan Wiig from Community Alliance with Family Farmers (ben@caff.org and evan@caff.org) 

Here are the resources mentioned during the webinar:

CAFF’s COVID-19 resource page (www.caff.org/covid19) lists these resources–and many more–divided into sections on (Financial Assistance, Other Business Resources, Food & Personal Safety, Sales & Marketing, CAFF Advocacy, News & Updates).

Financial Assistance:

• Mini-grants for livestock farmers from FACT

• Federal Local Food Promotion Program Grant can be used for organizing CSA networks 

Business resources:

• Scandanavian model mentioned by Verónica and Cole: “REKO Rings.” Cole recommends listening to a recent “Farm Small, Farm Smart” podcast (by Diego Footer). It is a model that does not use software, but often is done via Facebook groups or simply email. 

• Small Farm Software Tools page from Young Agrarians

• Excellent source for direct marketing crash course: http://mydigitalfarmer.com/

Farmers’ Markets:

• COVID19 Farmers’ Market Response and Best Practices from the California Association of Farmers’ Markets

• Ag institute of Marin (AIM) video on for setting up farmers market booths during COVID

• Article with tips on safe farmers market sales from North Carolina Extension

• Template letter to local decision makers to keep open/re-open farmers’ markets from the CA Alliance of Farmers’ Market